Dallas CVB – Albuquerque, NM – 10/06/2016 – Daily Update- Brand Ambassadors – Day 1

To the Dallas Convention & Visitors Bureau and Do It Outdoors team,

Today was our first day here in The Land of Enchantment at the world renowned Balloon Fiesta. Hundreds of thousands visit this New Mexico City every year for this magical event. That being known, to be prepared for the masses we decided to start out our day around 4am. We wanted to make sure to beat the crowds and have our set ups ready for the thousands of people that were planned to attend this event. Our day was spilt between a morning shift for the Special Shapes Balloon event and then an afternoon session for the Glowdeo that takes places once the sunsets. It was a successful day and we spoke to thousands of people. My team and I got the message across in a fun and exciting way. It was a great day and we really enjoying being a part of this unique event and sharing the Dallas love!

It was a wonderful day and there were nothing but positive feedback and curious individuals that wanted to know more on what Dallas has to offer and why they should make it their next travel destination. Our day was filled with many fun and exciting activities: from spinning prize wheels, to fresh popped popcorn to the Dallas Cowboy Cheerleaders joining our booth for a photo opp. It was an amazing day and we really left a mark on all the individuals that we encountered. Many great things were said about our event and team, and here are just a few memorable quotes from our day:

Jesse from Arizona,”What a spectacular setup you guys have. It’s really selling Dallas in an amazing way. What’s the winter like there?”

Robert from Albuquerque,”My kids love the Cowboys. Maybe I will surprise them for Thanksgiving and take them to the game. Thanks for goodies, my kids are going to love them!”

Rita from Michigan, “I have never actually even been to Texas. I think Dallas is a great place to start!”

Eric from California, “What’s the best thing for kids there? I think it might be my next family vacation.”

Wonda from Albuquerque, “I haven’t been to Dallas since I was a kid. It’s such a short flight. Maybe I will do a little weekend getaway.”

Estimated Number of Premiums:

Sunglasses: 1000

T-shirts: 160

Koozies: 400

Tote Bags: 1000

Tattoos: 2,500

Bandanas: 200

popcorn: 3,000

Estimated Number of Consumer Interactions:


Estimated Number of Daily Impressions:


Thank you for your time and allowing myself and my team to represent your lovely city during this wonderful event.


Clara / Senior National Event Manager / Do It Outdoors


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